Profile
# House of ALTR: Blending Heritage and Modernity in Fine Jewelry
House of ALTR is a luxury jewelry brand that seamlessly weaves together India’s rich cultural heritage with modern design sensibilities. Founded on roots dating back to 1933, the company has been upholding the nation’s great jewelry-making tradition for generations. Initially catering to royalty and esteemed families, ALTR now creates exquisite bridal engagement rings and diamond jewelry for a discerning generation of contemporary lovers.
## A Legacy of Opulence
ALTR’s intricate pieces are infused with the grandeur of the past, as the diamonds used in their creations are linked to the ancient Golconda diamonds, renowned for their exceptional quality and brilliance. This connection to the historic gems of India imbues each ALTR creation with a timeless allure that transcends eras.
## Ethical Craftsmanship and Sustainable Practices
Guided by the principle of Ahimsa, which promotes respect for all living beings, ALTR’s jewelry is crafted with love and set in 100% recycled gold. This commitment to ethical and sustainable practices ensures that their pursuit of beauty does not come at the cost of cruelty, reflecting their ethos of creating beauty without harm.
## Bespoke Couture and Timeless Elegance
Whether it’s diamond tennis necklaces, rings, or intricately designed bridal sets, ALTR’s offerings are a testament to their meticulous craftsmanship and attention to detail. For those seeking a truly personalized experience, the company also creates made-to-order, highly customized diamond couture pieces, catering to the unique visions of their discerning clientele.
With a website at www.altr.nyc and an e-commerce platform at www.jevar.co, House of ALTR invites you to explore their captivating world of fine jewelry, where heritage and modernity converge in a harmonious celebration of timeless beauty.
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